African Cell Operators can Emerge as Digital Advertising Leaders, Says Upstream, Forward of AfricaCom

African Cell Operators can Emerge as Digital Advertising Leaders, Says Upstream, Forward of AfricaCom
African Cell Operators can Emerge as Digital Advertising Leaders, Says Upstream, Forward of AfricaCom


Upstream (, the worldwide cellular advertising and marketing expertise specialist has at the moment introduced that it is going to be attending this 12 months’s AfricaCom ( occasion in Cape City, between November 8th-10th, to focus on the ability of its cellular advertising and marketing platform Develop (

Cell Advertising: The Operator Alternative

Specializing in connectivity infrastructure and digital inclusion, and with an emphasis on service supplier expertise, together with mission-critical applied sciences and 5G, this 12 months’s AfricaCom will spotlight the thrilling future on provide to cellular community operators (MNOs) in Africa. With the upcoming elimination of monitoring cookies from most internet browsers, and Africa’s growth as a mobile-first area, there’s a nice alternative for operators, at the moment greater than ever, to leverage their networks to their full potential, and by way of best-in-class cellular advertising and marketing, purchase new clients, develop their buyer bases’ lifetime worth and set up themselves as key gamers within the digital promoting ecosystem.

“African cellular operators are within the driving seat relating to the way forward for shopper promoting and advertising and marketing within the area,” mentioned George Kalyvas, Chief Industrial Officer at Upstream. “Cell Operators have a singular alternative that they merely can’t afford to overlook. By proudly owning the way forward for promoting and advertising and marketing, they’ll rise as main gamers in a market that’s set to be value over $620 billion globally by 2029 [1]. Having already invested in constructing their networks, operators want to make sure they’re reaping the reward for that tough work. Appearing now and deploying cellular advertising and marketing providers will allow operators to get a head begin on the way forward for promoting and develop past their core providing.”

Upstream’s proprietary martech platform, Develop, is a one-stop-shop to develop omnichannel advertising and marketing campaigns, effectively orchestrate cellular operators’ channels, optimize their campaigns each step of the way in which, handle their viewers, and simply determine potential clients from the net, by way of the brand-new Cell Id expertise (

The Cell Id expertise takes the personalization monitoring cookies used to supply to the following degree. It allows operators to ship personalised promoting to their subscribers through the use of a subscriber’s distinctive cellular quantity (MSISDN) to gather first-party knowledge, with their consent. African MNOs now have the instruments wanted to benefit from the prime place they’re in and capitalize on the following evolution of promoting and advertising and marketing.

Outcomes for Cell Operators by way of omnichannel advertising and marketing

Upstream has been nicely positioned to watch the evolution of the telecoms and promoting market in Africa having operated throughout the continent for over 15 years. With operations in 9 nations in Africa, together with South Africa, Nigeria, Kenya and Ethiopia, the martech skilled now covers greater than 70 million customers by its partnerships, working with 14 main African cellular operators. Powering these partnerships is Develop, its distinctive cellular advertising and marketing automation platform, which may drive 5 occasions greater conversions with 30% much less effort and a 3 times ROI in comparison with “conventional” advertising and marketing campaigns.

Partnering with a preferred South African meals retailer, Upstream was ready to make use of the ability of its martech platform to deploy a extremely interactive marketing campaign that achieved a 22.2% click-through price (CTR) and generated over 12,000 clicks in simply the primary two weeks. One other area that has gone by the same transition and now sees cellular operators rising as promoting and advertising and marketing leaders is Brazil. Develop has been procured by the 2 largest MNOs within the nation as their CVM/CRM platform to deal with advertising and marketing campaigns for a plethora of enterprise targets: from person acquisition to postpaid plans and affiliated digital banks, to person retention, debt assortment and general administration of their RCS campaigns. On prime, Upstream’s skilled providers have helped a top-tier Brazilian operator to safe 785,000 plan upgrades in simply six months.

To study extra about the way forward for cellular advertising and marketing in Africa, you may go to Upstream at AfricaCom, at Stand E3. Upstream guarantees to interrupt down the “black field” of cellular advertising and marketing automation for its visitors and guests.

[1] Fortune Enterprise Insights, “With 23.2% CAGR, Cell Promoting Market Dimension Price USD 621.63 Billion in 2029”, Might 2022

Distributed by APO Group on behalf of Upstream.

For extra data please contact:
James Thorniley
Mixology PR
Ε: [email protected]
P: +44 20 8189 7749

Upstream Company Communications:
Ε: [email protected]
P: +30 6949616318

About Upstream:
Upstream is a number one martech firm in a very powerful rising markets on this planet. Its cellular advertising and marketing automation platform, Develop, distinctive in its type, combines improvements in advertising and marketing automation and knowledge, safety from internet marketing fraud, and multi-channel digital communication geared toward creating personalised experiences for finish customers. With greater than 4,000 profitable cellular advertising and marketing campaigns, the Upstream group helps its clients, main manufacturers all over the world, talk extra successfully with their clients, improve digital gross sales and enhance their income. Upstream options handle over one billion customers in additional than 30 nations in Latin America, Africa, the Center East and Southeast Asia.

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