Datawords Group, a Multicultural Ingenuity[1] knowledgeable, acquires Switching-Time with the assist of Keensight Capital to empower worldwide manufacturers with

SHANGHAI, Dec. 2, 2022 /PRNewswire/ — Since its creation in 2000, Datawords Group has established itself as a pacesetter in e-multicultural applied sciences, forging the time period Multicultural Ingenuity™ ^[1] to mirror its capability to assist manufacturers within the deployment of their digital advertising and marketing and know-how methods on a global scale.

Multicultural at its core, Datawords has developed a novel know-how and experience in adapting its purchasers’ applied sciences, methods and digital content material to an area viewers, whereas respecting their model picture. The deployment of worldwide campaigns poses an actual problem for main international manufacturers, with linguistic and technical constraints, in addition to cultural preferences, that may make a single international marketing campaign unimaginable. Datawords depends on each MULTI digital experience and CULTURAL adaptation of name content material throughout greater than 50 languages and nations to seize native relevancy.

To strengthen its place within the Chinese language market, Datawords as we speak publicizes the acquisition of the award-winning built-in communication firm Switching-Time, based in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of purchasers within the style, magnificence, luxurious and life-style industries. Through the years, it has expanded its providing to cowl the total breadth of digital advertising and marketing providers, together with public relations (e-PR), influencer digital advertising and marketing and social media.

Didier Rosenberg, Co-founder Datawords Group, mentioned: “We’re very enthusiastic about the acquisition of Switching-Time. This new partnership is predicated on shared values of entrepreneurship, and on the identical deep understanding of the wants of worldwide manufacturers mixed with the power to create native options. Home and worldwide purchasers will clearly profit from Datawords’ unrivalled high quality of service providing. We look ahead to the extra worth we are able to ship to our purchasers.”

With Switching-Time and its native expertise, Datawords Group will strengthen its native advertising and marketing and communications capabilities to boost worldwide manufacturers’ efficiency in APAC, and primarily in mainland China. This collaboration may even assist Chinese language firms of their growth globally.

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Taiwing Tian and Florent Chapatte, Co-founders of Switching-Time, added: “We’re extremely happy with what our staff have completed up till now and we’re wanting ahead to writing a brand new chapter along with Datawords Group’s incredible staff. The most effective is but to come back as we open this new progress part, which is able to enable us to speed up our international growth and increase our capabilities within the areas of digital and know-how.“

At the moment, the Datawords Group is the chief in its subject, overlaying the world by its eight major hubs across the globe – in Paris, Luxembourg, Hong Kong, Seoul, Tokyo, New York, Milan and Barcelona – and with 1,000 staff representing greater than 50 nationalities. With its Multicultural Ingenuity™, it manages a global digital ecosystem and content material for Fortune World 500 companies and organizations by a multicultural service platform and linked applied sciences; these two kinds of options present model leaders with efficiency and peace of thoughts all through their worldwide enterprise operations.

This funding, actively supported by Datawords’ majority shareholder Keensight Capital – one of many main personal fairness managers devoted to pan-European Progress Buyout^[2] investments – will strengthen the Datawords Group’s presence in mainland China and additional empower worldwide manufacturers energetic in Asia, in addition to these proactively increasing globally, to higher promote their companies.

Stanislas de Tinguy, Associate at Keensight, acknowledged: “We’re happy to assist Datawords Group, a world chief in its sector, in its continued worldwide growth. Consistent with Datawords’ progress technique, the acquisition of Switching-Time will enable the group to strengthen its presence in Asia, and in mainland China particularly. We’re excited in regards to the further worth that the mixed entity will deliver to purchasers.”

In regards to the Datawords Group

Based in 2000, Datawords Group is the one worldwide digital participant that blends a MULTI digital experience (developer, knowledge analyst, linguist, artistic content material and manufacturing, producer, UX designer, search engine optimization, social media consultants, and so on.) to construct highly effective digital experiences, a CULTURAL adaptation of name content material throughout greater than 50 languages and nations to seize native relevancy, and a novel supply administration INGENUITY which permits to work throughout a broad vary of experience throughout a mess of cultures to ship native relevance and excessive efficiency to its clients.

Datawords differentiates itself with e-multicultural know-how, multicultural course of and the various backgrounds of its 1,000 staff, with a longtime presence in Europe, Asia and the US.

www.datawordsgroup.com

About Switching-Time

Switching-Time is a number one Built-in Communication Company, based in 2012 by Taiwing Tian and Florent Chapatte in Shanghai. Its staff of 70+ communication consultants work with the world’s main manufacturers in style, magnificence, luxurious and life-style, together with LVMH, L’Oréal Group, adidas Group, Hilton Group, Victoria’s Secret, Crocs, Uniqlo and so on, offering ground-breaking and world-class built-in campaigns with artistic strategic planning at its coronary heart, and digital amplification with affect as its soul.

True to its ethos of working exhausting, being daring and staying humble over the previous years, the company has been awarded Higher China Unbiased Company of the Yr and Higher China PR Company of the Yr on the Marketing campaign Asia Company of the Yr Awards, in addition to the Most Honoured Advertising and marketing Company Grand Winner on the Worldwide Stevie Awards.

www.switching-time.com

About Keensight Capital

Keensight Capital, one of many main European Progress Buyout^[2] companies, is dedicated to supporting entrepreneurs as they implement their progress methods. For over 20 years, Keensight Capital’s staff of seasoned professionals has leveraged their data of funding and progress industries to speculate for the long run in worthwhile firms with excessive progress potential and revenues within the vary of €10 million to €400 million. Drawing on its experience within the Expertise and Healthcare sectors, Keensight identifies one of the best funding alternatives in Europe and works carefully with administration groups to develop and obtain their strategic imaginative and prescient. Keensight Capital’s success has earned it a Gold Award from the Personal Fairness Change & Awards every year for the final six consecutive years, and specifically, the Finest European Progress Personal Fairness Fund.

www.keensightcapital.com

[1] Multicultural Ingenuity™: Datawords Group is the one participant that blends in home MULTI model & digital experience plus CULTURAL adaption with a novel supply administration INGENUITY.

[2] Progress Buyout: funding in worthwhile, personal firms experiencing sturdy progress, in minority or majority positions, with or with out leverage, utilizing a versatile method tailor-made to the wants of particular person entrepreneurs, with a view to finance natural progress tasks, acquisition methods or present historic shareholders with liquidity.

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SOURCE Switching-Time