Competitor link gap analysis helps you identify where your competitors are earning backlinks that your site is missing. This guide walks you through how to use SEO tools to conduct a backlink gap analysis, discover new link-building opportunities, and close the gap. By targeting the same high-authority sites that link to your competitors, you can earn backlinks that improve your Domain and Page Authority. Over time, consistently analyzing and addressing backlink gaps gives you an edge in your niche, helping you climb in search rankings and solidify your site’s authority.